Website maintenance is regularly checking your website for issues, mistakes and keeping it updated and relevant in the ever-growing internet. Website maintenance should be done on a regular basis in order to keep your website healthy, encourage continued traffic growth, and increase your SEO and Google rankings.
Below are 3 reasons why website maintenance is important:
1. It brings visitors back to your site.
If your website sells products, some of your on-going website maintenance should include regular updates to your front page. You can think of your front page as the salesperson of your website. People will get bored if every single time they visit, your salesperson is saying the same thing to them. Update your website with new products, eye-catching images, and sales to keep your customers interested.
2. Website maintenance will let you know when to consider website re-design.
Re-designing your website is a certainty. But an on-going web maintenance plan will keep you informed on how your site is working. As problems may ascend, Cascade Designs will be able to adjust your website such as updating widgets and themes. Though, you need to be conscious of the many website problems that may need expensive resolutions.
3. Website maintenance sends important information about your business.
Up-to-date web design makes a remarkable first impression. It shows its visitors that your business is modern and guarantees them that your business is still active. A website with a dated design can harmfully affect both customer retention and new customer growth.
A modern website tells its visitors that:
- You are still in business
- Your website is completely safe to shop on
- You are devoted to your brand image
Functionality is equally as important as design is. A big part of website maintenance involves updating themes, plugins, and CMS files. If you are not very tech-savvy be sure to speak with Cascade Designs before continuing with any updates.
If you keep your website up-to-date, sliders can stop working, contact form submissions may not send, and your web pages may be filled with empty areas where beautiful content used to be.
That is three of many reasons why website maintenance is important. If you know that your web site needs active maintenance you ought to think about having your website professionally looked after to maintain performance. Our team at Cascade Designs provide free quotes and makes a recommendation for a website design if any of the factors above are met. Simply contact us for your quote today.